To empower communities in the North-Eastern Region of Kwa-Zulu Natal with relevant information / knowledge within and outside the region, for the emancipation of the disadvantaged social sectors of the community, so as to optimize such information / knowledge in order to improve the qualify of life within the region thus contributing positively in the economy of South Africa and media diversity

Our policy binds us in keeping the Maputaland Community in the light of what is happening around this area and engaging into development processes happening in the area. It is our main priority to generate and broadcast good-quality news for our listeners. Although we come across so many challenges in our daily work activities, we always strive for the best for our listeners. Whilst challenges prevails, but we have also achieve means along the way.